Digital
marketing can be defined as the marketing and promotion of goods and services
through a medium of technology to reach the customers. This is done through
digital media i.e. mobile phones, internet etc.
Digital
marketing is nothing but building block to create a relationship with the
customers to facilitate exchange of goods, ideas and information.
Digital
marketing have its own benefits according to the requirements of the
businesses.
It is the
most cost effective and time reducing way to reach the targeted customers.
Through this, you can easily connect to the customer and increase the traffic
of your business.
The main
goal of digital marketing is to promote goods and services, generate sales and
increase the customers that are surfing on the internet.
Digital
marketing can be characterized according to the requirements of the customers.
How Inbound Marketing Helps Growing Your Business In Digital Era ?
How Inbound Marketing Helps Growing Your Business In Digital Era ?
They are
consisting of:-
· Website Designing with mobile
friendly
· Search Engine Optimization (SEO)
· SMS Marketing
· Email Marketing
· Social Media Marketing
· Search Engine Marketing
WEBSITE DESIGNING IS THE FIRST STATGE
FOR YOUR BUSINESS:-
Website designing
plays a very important in digital marketing everything starts with website and
ends with website. Website is a set of web pages that are created and developed
so that people can see the information that is provided.
Website is
necessary to get the information that is needed by the users. While creating a
website, you should keep in mind that you should already know the information
that is provided on the website. You should have proper knowledge about the
goods and services that you are providing to the customers.
SEARCH ENGINE OPTIMIZATION
The process
of maximizing the number of visitors of a specific website by ensuring that the
site is appearing high on the list of sites or page is known as Search Engine
Optimization.
SEO helps to
increase the visitors on the site. The higher the site appears on the site, the
more visitors it will get. It helps to make the web pages search engine
friendly i.e. the people can easily search pages.
SMS MARKETING
SMS marketing
is done to promote goods and services through a medium of technology i.e.
mobile phones. If you want to provide
information bout any product or services offered by a particular company, you
can use SMS marketing service.
SMS is sent
to customers to provide proper information regarding the products that a
company is offering. As SMS is the best way to connect people with each other,
so this helps to increase the customers.
SMS is the best way for Mobile Marketing.
SMS is the best way for Mobile Marketing.
EMAIL MARKETING WILL NEED TO BECOME
SMARTER:-
Email
marketing is done to promote the goods and services by sending an email through
a network. It helps to provide information to the customers regarding the
discounts and offers for the particular promote.
This way of
marketing is the most cost effective and time reducing because sending an email
takes few seconds only. It requires very less cost to send an email.
Social media will need to be more
integrated into websites
It is a
process of gaining traffic through different social media sites. The social
media sites like Facebook, Twitter, and LinkedIn etc are the medium to gain
more and more interest of customers.
Social media
marketing helps to grow business efficiently and effectively. It is the best
way to connect people online. The content is posted on social media sites to
gain traffic.
SEARCH ENGINE MARKETING (SEM)
Search
engine marketing can be defined as the type of Internet Marketing that also
involves the promotion of website. it is done through paid search listing.
SEM is done
through purchasing ads online. Search engine marketing involved different types
that are:-
· Paid search advertisements
· PPC (Pay-Per-Click)
· CPC (Cost-Per-Click)
· CPM (Cost-Per-Thousand-Impressions)
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