Freedom From Annoying Pop-up Ads as Google Ensures Healthy Ad Ecosystem

A Google policy is finally out against those obnoxious, irritating and spammy Pop-up advertisements! In the latest Google policy update it has been made clear that “Pop-up Over” and “Pop-under” Ads provide “no good user experience” and are “not suitable” to preserve a healthy online ad Ecosystem. Here is the complete insight on the same –

In the line of weeding out “bad ads”, now Google has taken steps against the “bad ad publishers” too. As updated by John Brown “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads,”.

What about “Pop-under” Ads?

These are those corny ads which prefer to stay hidden under your active browser windows! They are annoying too, because, as they will “pop under” disguising your user experience again. Moreover, it also difficult to understand which website opened them.

What triggered the change against advertisement policy?  

Let’s put is this way – Do you remember that, to get your attention, some ads so annoying use to get open right in front of your current browser window, leaving your work unfinished. The current Google policy is against only to those non-sense ads, obscuring the content you want to see. It is positive step rank down those websites that use questionable tactics, to promote anything and everything.

Therefore, Internet gaint understands this well - Positive user experience is must not only to the publishers but also to the advertiser is the demand of the hour. It is quite a while now that Google has been cracking down on poor practices on the Internet.

 “These ads are not suitable for Google Adsense” – Final verdict from Google Mountain View, CA

Adsense Policy that will make a difference with time –

Google intentions are “Virtuous” and “Pure” – to not just offer an informative results, but also results that are quicker and better for the end user. It is not just about direct user towards more helpful,  informative results, but to push up those results that matter — e.g., don’t annoy them with a pop-up ads too – is one positive step towards it.

 Putting it in Layman Way “Google will start lowering the rank of the sites, where content is not accessible in a straightforward manner” Be careful.

But what about the Publishers?

Publishers are acting doomed with these changes! And why not? When in one way other or the other, it is taking away their visitors or ad revenue. Most online advertisers are questioning, Is it fair for Google to dictate the Online Advertisement world? However, all being said, the reason seems to be quite reasonable – Good User Experience is all that matters. Advertisers can still advertise in better and more user relevant and friendly ways!

Putting it All Together –

The crackdown is only on those dual – Pop-ups and pop-under advertisement! However, if you are not using those two types of ads, then you have nothing to fear about. Every other Adsense rule remains the same.

If you wish to earn with qualified Adsense practices – opt for our PPC Management Services India, where we follow professional and authentic Adsense strategies to increase your ROI helping upsurge your business revenue.